#BigQ2018: The year the ‘new’ independents keep on disrupting

by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Mpange Chapeshamano, of Avatar Joburg, and Mthunzi Plaatjie, of Avatar Cape Town, respond.

M&A spree even as new ownership rules loom

by Herman Manson (@marklives) The South African ad industry has recently seen a series of takeovers and mergers of high-profile independent agencies by global communications networks — WPP and Publicis, specifically — thanks to accelerated interest in the African comms landscape and a cheap rand. Some independents are worried by the Competition Commission’s seeming lack of concern regarding this acquisition spree and the increased local-market dominance.

An Accountant in Adland: Back to the future [S2 E4]

by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?

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