by Jerry Mpufane (@JerryMpufane) If the advertising agency business is all about the work, then where does the attitude, influence, inspiration, and the vision behind the work come from? Many of us accept that a myriad of skill sets in the creative campaign value chain can influence the work. But, who holds the cards?
Search results for: Jerry Mpufane
The Business of Business: Getting paid well — the holy grail
by Jerry Mpufane (@JerryMpufane) Let me start this month’s column by sharing the good news: The optics have shifted to Brand. More and more, company executives are asking questions about the opportunity to leverage Brand in order to create stakeholder value.
The Business of Business: Unconventional quickly becomes conventional
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
The Business of Business: The virtuous circle
by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use this column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader’s imagination.
EXCLUSIVE: Former Draftfcb MD to head Jupiter Drawing Room Joburg
MarkLives has confirmed that the former Managing Director of Draftfcb Johannesburg, Jerry Mpufane, has joined The Jupiter.
#BigReads2019: Adland’s most read about people in 2019
by Herman Manson. We list the creative people most read about on MarkLives during 2019.
Winners: Bookmarks 2019
by MarkLives. There were 142 winners announced on Thursday night at the 11th Annual Bookmarks rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix.
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
#BigQ2019: Infobesity & visual tsunamis
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.