by Jerry Mpufane (@JerryMpufane) If the advertising agency business is all about the work, then where does the attitude, influence, inspiration, and the vision behind the work come from? Many of us accept that a myriad of skill sets in the creative campaign value chain can influence the work. But, who holds the cards?
by Jerry Mpufane (@JerryMpufane) Let me start this month’s column by sharing the good news: The optics have shifted to Brand. More and more, company executives are asking questions about the opportunity to leverage Brand in order to create stakeholder value.
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use this column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader’s imagination.
MarkLives has confirmed that the former Managing Director of Draftfcb Johannesburg, Jerry Mpufane, has joined The Jupiter.
by Herman Manson. We list the creative people most read about on MarkLives during 2019.
by MarkLives. There were 142 winners announced on Thursday night at the 11th Annual Bookmarks rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix.
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.