The Creative Circle needs to manage relevance, says Chris Gotz

Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.

Chicken Licken Singing Burger

This ad opens on two “slackers” in a car outside a Chicken Licken, they have just bought meals. On opening the burger box one of the guys discovers that his burger is singing  “Love me Tender”. The other guy then exclaims that they are going to be rich and the ad cuts to a montage …

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