by Warren Moss. The choice offers a tremendous insight into the way in which a B2B brand views — and handles — that relationship.
Search results for: Demographica
Thinking B2B: Differentiating B2B from monolithic B2C brand structures
by Warren Moss. I’ve been thinking a lot recently about how so many B2B brands, particularly in South Africa, are part of a monolithic brand structure.
Thinking B2B: Mapping out ABM frameworks
by Warren Moss. There are three key frameworks to choose from when deciding on an account-based marketing strategy.
Thinking B2B: B2B — from marketing to business conversations
by Warren Moss. Today the B2B buyer understands more about what solutions are available than ever before.
Thinking B2B: The seven key principles of B2B ATL
by Warren Moss. ATL has a big role to play in B2B marketing but it serves a completely different function than it does in B2C.
Thinking B2B: Account-based marketing making comeback
by Warren Moss. B2B organisations have been practicing ABM for a long time — but never in the kind of coordinated fashion that has recently shown such powerful results.
Thinking B2B: Creating a B2B brand
by Warren Moss. There are two mandatory requirements for an agency to create a fit-for-purpose B2B brand.
Thinking B2B: Selling to multiple buyers
by Warren Moss. One of the big differences between the B2B and the B2C business worlds is the number of users.
Thinking B2B: Marketing myopia in B2B
by Warren Moss. The purchase decision is made based on the solution to the problem, not the tool that solves it.
MarkLives Agency Revenue Rankings 2018
by MarkLives. We’ve updated our agency revenue rankings to help marketers gain a comprehensive overview of the relative scale of agencies in the SA communications landscape.