by Tom Fels. Our awards-show list is becoming endless, calling into question the insular desire for agencies to compete for trinkets to prove their worth.
Search results for: Creative Circle Ad Of The Month
Media Redefined: “Creative agency makes the shortlist in Coca-Cola’s media agency review”
by Martin MacGregor (@MartMacG) That’s not my headline. It’s the headline of a recent Advertising Age article which made me sit up and read it a few times to make sure I was reading it right. I was, and it felt as if the earthquake I had been waiting for had finally struck.
Bad ADvice: The great of integrated
by Every Ad Agency (@EveryAdAgency) Integration. It’s what’s hot on the streets right now. At Every Ad Agency, we’ve made sure to purchase at least 14 digital agencies in the coming months to fully integrate our service offering to clients.
Shelf Life: PS, there’s a new ad from Keith Rose!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Robertson Winery adds to its family; P.S. Friends forever; Engen 1-Card makes inroads; and SchoolMedia calls on brands to support sports initiative in schools.
The Business of Business: Where do creative directors come from?
by Jerry Mpufane (@JerryMpufane) If the advertising agency business is all about the work, then where does the attitude, influence, inspiration, and the vision behind the work come from? Many of us accept that a myriad of skill sets in the creative campaign value chain can influence the work. But, who holds the cards?
Tuned: The rise of the creative entrepreneur
by Thabang Leshilo (@Thabang_Leshilo) There’s a generation of young individuals with real talent looking for additional avenues to express their creativity. But those very same creative-industry heavyweights, who’ve cultivated opportunities for us, are having to think harder about how they retain young creative entrepreneurs because, without a doubt, they intend on doing their own thing someday.
Ad of the Week: Living an entire month using nothing but R1 coins
by Oresti Patricios (@orestaki) Last month was ‘National Savings Month’ – and while it may have passed the attention of some of us who are just too busy earning a living to notice such things Sanlam took full advantage of the occasion by plugging this into its ongoing ‘Wealthsmiths’ campaign.
The Business of Business: The virtuous circle
by Jerry Mpufane (@JerryMpufane) I am fascinated by the subject of “the business of business” and will use this column to explore what I believe it takes to run a great advertising agency. The intention is to have a lot of fun while sharing perspectives that I hope arouse the reader’s imagination.
Agency Leaders: 2013’s most-admired ad agency in Cape Town
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Creative Circle sanctions MetropolitanRepublic
On October the 28, 2013 the Creative Circle received a letter of complaint from the Loerie Awards regarding the recent behaviour of one of our members, Metropolitan Republic, hereafter referred to as MR.