by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: The New York Times Magazine, TIME, Volkskrant Magazine, The Intrepid Explorer and Signature.
We take a closer look at industry bodies for the marketing and advertising sectors.
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
Think and plan beyond today. Ritual and routine will get us through uncertainty but it’s not sustainable. Marguerite Coetzee explores the curious link between salt and syndemic.
by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
by Charlie Mathews. The intention of transformation is for it to be wide and far-reaching, and the MAC sector still underperforms on key aspects.
by Charlie Mathews. While women are increasingly finding better representation in political leadership, economic transformation across the board has stalled.