by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
Search results for: Black Lives Matter
Brand Culture: Pepsi riots
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
MagLove: Tons of emotion
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: The New York Times Magazine, TIME, Volkskrant Magazine, The Intrepid Explorer and Signature.
#Directory: Marketing & advertising associations
We take a closer look at industry bodies for the marketing and advertising sectors.
Directory of independent creative agencies in South Africa 2021
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
Op-ed: Brands & the politics of representation
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
Curiosity: Salt and syndemic
Think and plan beyond today. Ritual and routine will get us through uncertainty but it’s not sustainable. Marguerite Coetzee explores the curious link between salt and syndemic.
An Accountant in Adland: The job of purpose [S2 finale]
by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
#Transformers: Musa Kalenga on kickstarting empowering change
by Charlie Mathews. The intention of transformation is for it to be wide and far-reaching, and the MAC sector still underperforms on key aspects.
#Transformers: Gender inequality haunts business SA
by Charlie Mathews. While women are increasingly finding better representation in political leadership, economic transformation across the board has stalled.