by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
Search results for: Association for Communication and Advertising
Transforming adland — straddling the line between utopia & reality
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
On My Mind: The millennials and a new work ethic
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
ACA suspends DDB SA, Ireland/Davenport, Wunderman
by MarkLives. The suspensions follows after the agencies were found guilty of transgressing the ACA’s Code of Conduct governing tenders and pitches.
On My Mind: No story? Good luck with that brand
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.
Shelf Life: New African brand for export — Mami Wata
Africa offers Mami Wata premium surf gear; Vital goes for hyper-functional foods; and Absaville launches season 2 — Cheryl Hunter’s weekly pick!
On My Mind: Smarter investment in social media advertising
by Jerry Mpufane. When executed correctly, paid-for social media campaigns undoubtedly carry value for brands.
#AgencyLeaders2016: Most-rated brand, pitch consultant & trade org
by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend and the most-rated industry body.
Building the Bidvest Bank brand
by Kim Penstone. House of Brave was tasked with creating a Bidvest Bank brand that would stand out but still maximise the Bidvest association.
The Big Q: Media rebates and incentives — a crooked game?
by MarkLives. How widespread is the practice in SA and what are media agencies doing to affect greater transparency with clients?