by Nivenia Davis & Franci Cronje. The good news is that fashion brands may build relationships with consumers by being present within the consumer journey and guiding them through the clutter with relevant content.
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
by MarkLives. The suspensions follows after the agencies were found guilty of transgressing the ACA’s Code of Conduct governing tenders and pitches.
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.
Africa offers Mami Wata premium surf gear; Vital goes for hyper-functional foods; and Absaville launches season 2 — Cheryl Hunter’s weekly pick!
by Jerry Mpufane. When executed correctly, paid-for social media campaigns undoubtedly carry value for brands.
by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend and the most-rated industry body.
by Kim Penstone. House of Brave was tasked with creating a Bidvest Bank brand that would stand out but still maximise the Bidvest association.
by MarkLives. How widespread is the practice in SA and what are media agencies doing to affect greater transparency with clients?