Green Sky Thinking: Doing well by doing good

by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.

Agency Leaders: 2014’s most-admired marketers & brands

by Herman Manson. This year, for the first time, our annual poll of agency leaders also gauges the brand South African agency leaders would most want their agency to work on; the marketer they most admire; the industry body they rate most highly; the pitch consultant they would recommend to a client; and their choice of the most-innovative marketer/advertiser in SA.

The Creative Circle needs to manage relevance, says Chris Gotz

Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.

Wayne Naidoo elected as ACA chair

Wayne Naidoo (CEO of Lowe Bull) has been appointed the new chairperson of the Association for Communication and Advertising of South Africa (ACA) in place of Reinher Behrens. Two vice chairs were re-elected, namely Mike Gendel and Boniswa Pezisa, while Nina Morris took the third spot vacated by the election of Naidoo. Naidoo will chair his first official ACA meeting in the new year.

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