by Herman Manson. A new Durban based agency, Conversation LAB, launched August 1 after three TBWA\Hunt\Lascaris staffers broke away to go it alone, has successfully been picking up significant new business.
Search results for: Publicis Africa
SA agency helps reverse milk category decline in Nigeria
by Herman Manson (@marklives) Here is a South African ad agency with just about its entire business sitting in Nigeria. Leftfield has some bragging rights for bagging (several jono swanepoeltimes) the advertising account of Nigerian dairy giant FrieslandCampina WAMCO – worth R100 million.
FrieslandCampina WAMCO (with its Peak and Three Crowns milk brands) is the Nigerian affiliate of dairy cooperative Royal FrieslandCampina of The Netherlands (with an annual turnover of 9 Billion Euro).
Leftfield founder, Executive Creative and Strategic Director, Jonathan Swanepoel (or just Jono in the office), has had quite a storied career in ad land, including a stint in South East Asia where he joined Leo Burnett, Ho Chi Minh City, Vietnam, as ECD. It’s here where he helped the agency pick up the regional dairy account for Friesland Foods which saw it produce campaigns for markets in Thailand, Indonesia, Vietnam and Malaysia and helped it grow from 45 to 150 people in three years.
Swanepoel built his reputation in the emerging markets of Asia and when he returned to South Africa he launched Leftfield with the FrieslandCampina WAMCO business. He was surprised to have to fight for the business only six months later in a competitive pitch but managed to retain it. Leftfield recently again successfully defended the account – now worth a R100 million – beating several well established Lagos based agencies.
Mike Barnwell says agency language should change
Mike Barnwell, the recently appointed ECD at Draftfcb Cape Town, wants agency language focused on compartmentalising the communications trade to go. Instead of below-, above- or even through-the-line thinking, he wants his agency to talk about strategically sound solutions instead.
Finding Cape Town’s Design Voice
Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.
Advertise
MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential Advertising rate card information MarkLives.com covers South Africa’s marketing, advertising and media industries. The independent industry news site, launched in 2008, assists marketers, brands and agencies to better understand the world of advertising and advertising agencies. Our 6000+ industry readers receive an …
About & Contact
MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential MarkLives & MarkLives MEDIA editor & publisher: Herman Manson MarkLives chief production editor & ed-at-large: Simone Puterman MarkLives MEDIA senior editor: Charles Mathews MarkLives MEDIA production editor: Jessica Ross Contributing writers: Carey Finn, Charles Mathews Contributing designers: Nadine Casson, Jay Alan MarkLives columnists: Anne …