As budgets dry up online looks up

Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.

After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.

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