by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Search results for: purpose-driven
#BigQNarratives: An African narrative — is there such a thing?
by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Only Connect Podcast: Is the CMO extinct? Rob Paddock • Ep 4
by Bradley Elliott. We talk to the Valenture Institute CEO about how some big guns have decided to rid themselves of their CMOs in this fourth Only Connect podcast episode.
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Clicks ’n Tricks: D&AD implores us to consider what it is to be human
by Charlie Stewart. I’m not convinced the D&AD Insight Report 2019 either hits the mark or provides many takeouts for South African creatives.
#AgencyLeaders2018: Women of the Year
by Herman Manson. Today we reveal a brand-new category — our women of the year, as voted for by SA’s leading agency executives.
#BigQ2019: Infobesity & visual tsunamis
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
The CX-Files: CEOs need to put their HR hats on
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.