Q5: Mandi Fine on striking a balance between science & art [interview]

by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.

#BigQNarratives: An African narrative — is there such a thing?

by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”

Only Connect Podcast: Is the CMO extinct? Rob Paddock • Ep 4

by Bradley Elliott. We talk to the Valenture Institute CEO about how some big guns have decided to rid themselves of their CMOs in this fourth Only Connect podcast episode.

Brands & Branding: ROR— the (not so) new marketing imperative

by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.

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