by Herman Manson. Nedbank, Wimpy, Absa/Barclays, H&M and MultiChoice Africa were but a few of the account pitches and new business wins last year.
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#CannesLions: View all the Grand Prix winning work
by MarkLives. With Cannes Lions 2018 done and dusted, we take a look at all the Grand Prix-winning work for this year.
EXCLUSIVE: Absa/Barclays Africa appoints Dentsu Aegis
by MarkLives. With the conclusion of Barclays Africa Group’s media agency review, Dentsu Aegis Network will be taking over media-planning and -buying duties across 10 sub-Saharan African markets
Young, Gifted & Killing It: Sbu Sitole
by Veli Ngubane. Sibusiso Sitole feels that we’re “on the cusp of real and sustainable change” in an adland which has been slow to transform.
The Big Q: Media rebates and incentives — a crooked game?
by MarkLives. How widespread is the practice in SA and what are media agencies doing to affect greater transparency with clients?
Talk Africa: Trendy print and TV campaigns in Nigeria
by Remon Geyser. Our Springleap Nigerian creative panel unpacks the creative and strategic deliverables of two recent, popular Nigerian ads.
Interview: Neuromarketing and what it means for adland
by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
Talk Africa: How brands are engaging with the affluent Nigerian
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.
Talk Africa: Kenya going digital
by Remon Geyser (@remongeyser) Kenya is undergoing some interesting changes and we’ve picked up two important shifts impacting consumers and the brand communications industry. The one is the move from analogue to digital in TV, and the other encompasses the rise of digital agencies.
#CannesLions: PR, Glass, Outdoor & Media winners
Cannes Lions 2015 has announced winners in the Glass, Outdoor and Media categories. South Africa had no winners in Glass but Gloo@Ogilvy took a Bronze Lion in Media for FNB. In the Outdoor category Joe Public won a Bronze Lion, as did Ogilvy Cape Town and Publicis Machine. Y&R South Africa Cape Town won three Bronze Campaign Lions in the same category.