by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.
by Richard Lord. Before we get to the March 2020 TV numbers, let’s discuss the broad effects that covid-19 is having on media consumption in South Africa.
by Richard Lord. The first two months of 2020 have brought with them their fair share of uncertainty, so how’s this all impacted on our nation’s favourite pastime, TV viewing? Let’s find out…
by Sabrina Forbes. Alistair King doesn’t buy that copywriting’s no longer needed, and he’s set out to remedy that through launching a new copy test.
by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.
by Richard Lord. Now that 2020 is back in full swing, are consumers settling into their normal viewing behaviour on TV?
by MarkLives. The Odd Number has been voted the ad agency to watch in 2020, with the Duke Group as runner-up, in SA by SA agency execs in 2019.
by MarkLives. For 2019, James Barty has been voted as most-admired ad agency boss, with Mike Abel as runner-up, in SA by SA execs.
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?