by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
by Tenielle Maris. Retailers need to offer Gen Z an experience that compliments both their shopping behaviour and their lifestyles.
by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
by Oresti Patricios. FCB Cape Town and Egg Films’ PSA for the Western Cape Government’s Safely Home initiative hits hard, and is unrelenting.
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Africa offers Mami Wata premium surf gear; Vital goes for hyper-functional foods; and Absaville launches season 2 — Cheryl Hunter’s weekly pick!
by Cheryl Hunter. Considering the immense amount of information Shelf Life receives every week, extrapolating trends for 2017 has been surprisingly simple.
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.
by Dee Stephens. It’s all about a brand’s omnipresence and the intent of the searcher/consumer.