by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
Search results for: instant gratification
Headspace: Gen Z & the pursuit of a human touch
by Tenielle Maris. Retailers need to offer Gen Z an experience that compliments both their shopping behaviour and their lifestyles.
Headspace: Marketing to moments — emotion, purpose & effectiveness
by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
Ad of the Week: Safely Home does it again
by Oresti Patricios. FCB Cape Town and Egg Films’ PSA for the Western Cape Government’s Safely Home initiative hits hard, and is unrelenting.
Where the truth lies — marketing in the post-truth era
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Shelf Life: New African brand for export — Mami Wata
Africa offers Mami Wata premium surf gear; Vital goes for hyper-functional foods; and Absaville launches season 2 — Cheryl Hunter’s weekly pick!
Shelf Life: What’s on trend this year
by Cheryl Hunter. Considering the immense amount of information Shelf Life receives every week, extrapolating trends for 2017 has been surprisingly simple.
On My Mind: Personal marketing in a global village
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
The Adtagonist: The problem with millennials
by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.
Motive: How mobile and search change retail marketing
by Dee Stephens. It’s all about a brand’s omnipresence and the intent of the searcher/consumer.