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#AdForumSummit: End of big agency network era — Dentsu Aegis Network

AdForum Worldwide Summit 2020 Dentsu Aegis Network session

by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.

Making the in-house agency model work

by Carey Finn. Efficiency is the name of the game, according to Oliver Africa’s leadership team.

#CoronavirusSA: Future-proof your agency — what clients will want now

Future-proof with Ann Nurock and NICD covid-19 stats 15 April 2020

by Ann Nurock. When we eventually come out of this lockdown, consumers and brands will behave differently and agencies need to be ready to adjust to this different world.

Agencies, marketers’ biz advice for #covid19 #lockdown

Coronavirus graph credit Shutterstock with NICD covid-19 stats 6 April 2020

by MarkLives & HaveYouHeard. We asked marketers and agency staff what advice they’ve been giving to their brand teams and clients during this covid-19 pandemic and lockdown.

Q5: Out of the box, onto the scene, with Cognitive Agency [interview]

Cognitive Agency: Thando Somacele and Sanele Pesane

by Carey Finn. Co-founders Thando Somacele and Sanele Pesane talk about building a successful business without a traditional background in advertising.

#CoronavirusSA: Ad agencies, marketers’ responses to #covid19

NICD South African covid-19 stats 20 March 2020

by MarkLives. 16–20 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.

Thinking B2B: Fear & loathing in the agency space

egg-hammer-threaten-violence-fear by Steve Buissinne courtesy of Pixabay

by Warren Moss. There’s a real culture of fear among specialist agencies that, if they raise an unpopular point with a client that contradicts the lead agency, they’ll be written out of the strategy.