by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
Search results for: customer experience
Gestalt: Rethinking what customers want & are willing to share in return
by Leeya Hendricks. Self-storing/transformer furniture provides fascinating case studies of a new generation of successful data-gathering products.
Gestalt: How to become truly, madly, deeply customer-obsessed
by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
Clicks ’n Tricks: Domino’s forced to open eyes to blind customers
by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app accessible to blind people.
Gestalt: Customers — key to unlocking an exciting new time in marketing
by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
Adnalysis: From customer centricity to customer practicality
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
Gestalt: Chief marketing/customer officer role — one & the same?
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
The CX-Files: Customer don’ts that brands mustn’t make
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.