by Masego Motsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
Search results for: cancel culture
#BigQ2020: It’s time we talked about money
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
#BigQ2020: It’s the evolution of the world as we know it… not the end!
by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relationship. But the change begins within.
#BigQ2020: Personal, visual & always visible
by Shaune Jordaan. Personal, visual and always visible — these are the ingredients for connecting with customers in 2020.
#BigQ2020: Back to the future
by Wayne Naidoo. Just perhaps, in 2020 we should ditch all the cleverness and great new things and focus on the going back to the old ways of doing things, the ways that worked and created powerful, memorable advertising?
#WritersBlock: Rather don’t email than email badly during covid-19
by Tiffany Markman. Here’s how to ensure that your organisation’s corona-era emails aren’t tonally insensitive, bandwagonny and opportunistic, incomprehensible, or just plain random.
#NotSoOrdinary: False negatives & little voices with good intentions
by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
Loeries 2020 is about industry legacy, says new CEO
by Herman Manson. By ensuring the awards continues this year, Preetesh Sewraj wants to offer adland a morale boost plus showcase, and allow a stronger industry to emerge from the current chaos.
New Wunderman Thompson SA CEO steps into job, from home
by Herman Manson. Miles Murphy stepped into his new role shortly after SA’s ‘hard’ lockdown came into effect and had to tear up his 100-day plan and change his set of priorities.
Q5: David Moffatt on “offshoring” local talent [interview]
by Carey Finn. The former group MD of Hellocomputer tells us about his new venture, Fierce — a full-service network for facilitated “offshoring”.