by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
Search results for: brand purpose
Q5: Brands, brands, brands, with Jeremy Sampson [interview]
by Carey Finn. Speaking in his personal capacity, Jeremy Sampson weighs in on some of the biggest surprises and challenges for brands in South Africa, and globally, over 2019/2020.
#AgencyLeaders2019: Most‑admired brand
by MarkLives. For 2019, Chicken Licken has been voted the most-admired brand in SA by SA ad agency execs.
Brands & Branding: Consumer 2020
by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.
FieldNotes: When brands are brave enough
by Marguerite Coetzee. What the 2019 Rugby World Cup may teach us about social transformation.
Brands & Branding: Transformations & emergence of brand ecosystems
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
Brands & Branding: Consumer disloyalty sweeping the nation
by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
#BrandFocus: Rooibos — the tea that’s not a tea
by Sabrina Forbes. “Rooibos tea isn’t actually a tea. The plant is from the legume family,” says Adele du Toit, Rooibos Council media and communications director.
Back2Basics: Your B2B brand — distinctive or different?
by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
#BrandFocus: Snacking made right — from generous joy to sustainability
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.