Brands & Branding: Consumer 2020

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.

Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

Brands & Branding: Consumer disloyalty sweeping the nation

by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.

#BrandFocus: Rooibos — the tea that’s not a tea

by Sabrina Forbes. “Rooibos tea isn’t actually a tea. The plant is from the legume family,” says Adele du Toit, Rooibos Council media and communications director.

#BrandFocus: Snacking made right — from generous joy to sustainability

by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.

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