Brands & Branding: Consumer 2020

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.

Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

#BrandFocus: Snacking made right — from generous joy to sustainability

by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.

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