by Gau Narayanan. For ad agencies, getting paid fairly by clients is easier said than done.
Search results for: behavioural economics
Young Gifted & Killing It: Makosha Maja-Rasethaba
by Veli Ngubane. With singleminded determination, Makosha Maja-Rasethaba has taken every opportunity to work her way into the job she wanted.
The Real McCoy: Cry the internal brand
by Sean McCoy. What a diabolical mess in the context of nation-building and the internal country brand.
The RealMcCoy: Ford fires up the new year (too soon?)
by Sean McCoy. The start of the new year has had no shortage of brand action and the internal brand has hit the ground running.
Green Sky Thinking: Save us from our lack of self-control
by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.