by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
Search results for: agencyscope 2017
Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.