by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
Search results for: account based marketing
Fair Exchange: Marketing glitz & glam vs accounting & accountability
by Erna George. Woe betide the marketer who believes they must lead first and foremost without capability or the weight of the right metrics and accountability.
B2B Customer Centricity: Why it’s vital for needs-based segmentation
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.
Only Connect: Influencer marketing is about more than just reach
by Bradley Elliott. The key criterion for selection in the influencer game? Reach. But this is a flawed, old-school approach to a digital world.
Thinking B2B: B2B marketing predictions for 2018
by Warren Moss. What trends may those working with and in the B2B marketing industry expect next year? Here are my top picks.
Fair Exchange: Building your personal brand is critical for marketing success
by Erna George. Marketers (and other professions) are realising the importance of Brand You but not, perhaps, of how every action builds or interferes with brand perceptions.
Where the truth lies — marketing in the post-truth era
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Shelf Life: eSports open up new marketing opportunities
Africa’s first eSports Branding Summit; Ninety9cents helps celebrate Ackermans centenary; and a bold #DoritosMadeMeDoIt campaign — Cheryl Hunter’s weekly pick!
Durban-based Conversation LAB eyes national expansion
by Herman Manson. This full-service digital agency has grown from a four-person shop to a 40-person agency in little over 3.5 years.
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they?