by Erna George. Woe betide the marketer who believes they must lead first and foremost without capability or the weight of the right metrics and accountability.
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.
by Bradley Elliott. The key criterion for selection in the influencer game? Reach. But this is a flawed, old-school approach to a digital world.
by Warren Moss. What trends may those working with and in the B2B marketing industry expect next year? Here are my top picks.
by Erna George. Marketers (and other professions) are realising the importance of Brand You but not, perhaps, of how every action builds or interferes with brand perceptions.
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Africa’s first eSports Branding Summit; Ninety9cents helps celebrate Ackermans centenary; and a bold #DoritosMadeMeDoIt campaign — Cheryl Hunter’s weekly pick!
by Herman Manson. This full-service digital agency has grown from a four-person shop to a 40-person agency in little over 3.5 years.
by Erna George. The question, however, is not should they but do they?
by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.