by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
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Talk Africa: Trendy print and TV campaigns in Nigeria
by Remon Geyser. Our Springleap Nigerian creative panel unpacks the creative and strategic deliverables of two recent, popular Nigerian ads.
Talk Africa: Trendy cellular TVCs in Kenya
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
Talk Africa: Timeless ads in Nigeria
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
Talk Africa: Trends used in popular Ghanaian TVCs
by Remon Geyser. Two cellular brands, Tigo and Vodafone, have engaging Ghanaian TVCs that strike a chord with our creative community in Ghana.
Talk Africa: How brands are engaging with the affluent Nigerian
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.
Talk Africa: The popularity of cellular networks in Pan-African social media
by Remon Geyser. In Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users.
Talk Africa: SA selfie culture
by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
Talk Africa: DRC’s social media climate
by Remon Geyser. Brands are eager to get a better understanding of the day in the social media life of a DRC citizen.
Talk Africa: The collective culture of Burkina Faso
by Remon Geyser. Even though less than 1m people have direct internet access, Burkina Faso is known for some of Africa’s most culturally diverse and unique events.