by Remon Geyser. A recent highly impactful campaign in the Ghanaian social media space is not from one of the ‘usual suspects’; it’s a charity-driven one.
by Remon Geyser. Our Springleap Nigerian creative panel unpacks the creative and strategic deliverables of two recent, popular Nigerian ads.
by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
by Remon Geyser. Two cellular brands, Tigo and Vodafone, have engaging Ghanaian TVCs that strike a chord with our creative community in Ghana.
by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.
by Remon Geyser. In Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users.
by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
by Remon Geyser. Brands are eager to get a better understanding of the day in the social media life of a DRC citizen.
by Remon Geyser. Even though less than 1m people have direct internet access, Burkina Faso is known for some of Africa’s most culturally diverse and unique events.