by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Wynand Smit of INOVO.
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#BigQ2018: The year the ‘new’ independents keep on disrupting
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Mpange Chapeshamano, of Avatar Joburg, and Mthunzi Plaatjie, of Avatar Cape Town, respond.
#BigQ2018: Blend talent diversity, operational transparency to grow
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Peter Khoury of TBWA\Hunt Lascaris.
#BigQ2018: Brand films are TVCs that aren’t scared to be overly sexy
by MarkLives. What are the expectations for the branded content industry in 2018? Lebogang Rasethaba of Arcade Content and Egg Films gives his take.
#BigQ2018: Creative effectiveness is channel-agnostic
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Odette van der Haar of the Association for Communication and Advertising.
#BigQ2018: 2018 is not the ad industry’s Kodak moment
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
#BigQ2018: Brands adapting comms to be part of consumer journey
by MarkLives. What are the expectations for the marketing and advertising industry in 2018 from a media perspective? Next up is Ashish Williams of MediaCom South Africa.
#BigQ2018: Marketing evolves from campaign activity to a service
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.
Ad of the Week: Gangs of ballet
by Oresti Patricios. TBWA\Hunt Lascaris and Jeana Theron and Ross Garrett of Darling teamed up with Joburg Ballet to create a project that entertains.