by Herman Manson. M&C Saatchi Group has experienced rapid growth in Gauteng, resulting in Jerry Mpufane being promoted and Alan Bell joining.
Search results for: Jerry Mpufane
On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
On My Mind: Will trad & digital advertising ever truly integrate?
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.
On My Mind: Personal marketing in a global village
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
On My Mind: Local content surely a bonanza for brands
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.
On My Mind: Has passion become clichéd?
by Jerry Mpufane. Nowhere is passion more fully experienced than in the creative industries.
On My Mind: Is advertising a mirror of life?
by Jerry Mpufane. What does social realism mean and what influence may it have upon the craft of advertising?
The Business of Business: We need more women leaders in adland
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.