by Herman Manson. M&C Saatchi Group has experienced rapid growth in Gauteng, resulting in Jerry Mpufane being promoted and Alan Bell joining.
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.
by Jerry Mpufane. It is possible to differentiate our brands, have our voices heard, and build meaningful customer relationships with diverse consumers.
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
by Jerry Mpufane. Significant changes to local content quotas have created a huge opportunity for the smart brand CMOs.
by Jerry Mpufane. Nowhere is passion more fully experienced than in the creative industries.
by Jerry Mpufane. What does social realism mean and what influence may it have upon the craft of advertising?
by Jerry Mpufane (@JerryMpufane) If research has found that women have an edge over men when it comes to expressing their emotions and perceiving the emotions in those around them, how come so few of them lead in the agency world? How come so few of them lead on the creative floor?
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.