Feminism is not a marketing strategy

by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?

Why Things Matter: The relationship between consumer & product

by Marguerite de Villiers. Humanity has the ability to create and transform the material world and, in return, we are shaped by it.

Green Sky Thinking: Doing well by doing good

by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.

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