by Warren Moss. There’s a real culture of fear among specialist agencies that, if they raise an unpopular point with a client that contradicts the lead agency, they’ll be written out of the strategy.
Search results for: Demographica
EXCLUSIVE: South African Tourism awards account
by MarkLives. The marketing and communications account for SA Tourism has been awarded to seven different agencies across multiple disciplines, with each further subcontracting to a black-owned agency.
Thinking B2B: What does a B2B brand marketing team look like in 2020?
by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
#BigReads2019: The agencies that made waves in 2019
by Herman Manson. We list the ad agencies you made time to read about here on MarkLives during 2019.
Thinking B2B: Things to be careful of when implementing ABM
by Warren Moss. Account-based marketing is only effective when applied properly, and there are plenty of pitfalls to be mindful of.
Thinking B2B: Authenticity at the heart of social selling
by Warren Moss. Social media allows B2B marketers to implement an interesting sales methodology: social selling.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
MarkLives Agency Revenue Rankings 2019
by MarkLives. We’ve updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the SA comms landscape.
Thinking B2B: Is your B2B sales collateral as good as you think it is?
by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.