Independent industry news for marketing, advertising & media execs
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
Continue reading “South Africa part of global Social@Ogilvy rollout”
2011: The best of MarkLives // Agency stories we covered
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
The forthcoming Net Prophet event (May 14th) will be available free of charge to delegates registering online. The event aims to change the way consumers and professionals alike view the Internet business opportunities currently available to them. One high profile speaker at this year’s event is well known and respected owner of World Wide Worx, …
Continue reading “Why the Digital Going is Good in Bad Times!”
