by TJ Njozela. Previously, we looked at why the pachyderm is in the room; now, we’re going to talk about the challenges of having one in an ad boardroom.
Search results for: Black Lives Matter
Media Future: Colour is the new black
by Arthur Goldstuck. Gone are the days when only a black or white phone was cool at the high end. Now colour is all the rage.
Media Future: BlackBerry rolls dice again with emerging market play
by Arthur Goldstuck (@art2gee) BlackBerry has joined the trend of producing high-end phones for emerging markets but will the gamble pay off?
Ad of the Week: Meet your match — a matter of taste
by Oresti Patricios. This very classy campaign from Johnny Walker caught my eye. It’s a brand that has a lot of traction, and we’ve looked at the “Keep Walking” campaign before, but this felt like a case of getting back to basics and really getting customers to look at the product in a new way.
Black Tuesday
Update 3:54 11/11/22 What the POI Bill says about the gradual erosion of our democracy BizCommunity The Protection of Information Bill has just been steamrolled through and rubber-stamped by Parliament – a body tasked with balancing the demands of the executive with the best interests of their constituents – something they it has consistently failed …
Tale of two outages #seacom #blackberry
On 10 October, South Africans wrestled with two major connectivity outages: the SEACOM undersea cable and the BlackBerry Internet Service both went down. But the outages were one thing; how users were treated was another, writes ARTHUR GOLDSTUCK. They provide a case study in both successful and disastrous public relations.
Young, Gifted & Killing It: Lerato Sengadi
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
Making the circle bigger — together #diversity
by Mimi Thurgood. How women in the creative industries can open up honest conversation, affect real change and raise other women.
Dear Radio: Covid-19 accelerates change in radio #coronavirusSA
by Paulo Dias. From the dawn of 2020, it was evident that change was coming to the way we thought of radio and audio marketing.
Fair Exchange: Diversity in marketing critical for growth, positive outcomes
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.