AdForum Worldwide Summit: The agency of the future

by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.

AdForum Worldwide Summit: Data-inspired creativity

by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.

AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching

by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.

AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell

by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.

AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior

by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.

AdForum Worldwide Summit NYC: R/GA to open in Cape Town

by Johanna McDowell (@jomcdowell) NEW YORK: The 2014 AdForum Worldwide Summit in New York City is done and dusted, and the highlights from Day 5, Friday 10 October, 2014, include the news that R/GA is to open in Cape Town!

AdForum Worldwide Summit NYC: Lowe rebuilding SA offering

by Johanna McDowell (@jomcdowell) NEW YORK: Breakfast with Lowe and Partners was how we began Day 4 of the 2014 AdForum WorldWide Summit in New York City. CEO Michael Wall, informed us of the renaissance that Lowe is going through, as well as the various structural changes in the work.

AdForum Worldwide Summit NYC: Africa is DDB’s next major growth area

by Johanna McDowell (@jomcdowell) NEW YORK: Day 3 of the 2014 AdForum Worldwide Summit in New York City was a spectacular day where we, as consultants, were exposed to work of a world-leading quality in our industry. It is extraordinary how talented the advertising community is and how adaptable.

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