FIFA gives press freedom, workers the finger

These headlines speak for themselves. Shame on FIFA. Sacrificing press freedom on the altar of commercialism Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies‘ and ‘dictators’ with a neo-colonialist mentality, following what analysts see as ‘unreasonable’ media restrictions on the 2010 FIFA World Cup coverage. BizCommunity.com More …

At FIFA they pick the media they will deal with (rather conveniently)

The 2010 FIFA World Cup is fast approaching and media interest in the event is growing in South Africa and globally. To facilitate communication between journalists and FIFA it has created an online Media Channel. “The FIFA Media Channel is a media-only password protected service with specific content tailored to support journalists, photographers and other media professionals,” reads the website.

MINI raises the bar uh flag

A marketing campaign for a very small car grabbed hold of the imagination of millions of vehicle owners in a very big way for the 2010 FIFA World Cup. South Africans enthusiastically embraced a campaign, initially driven by MINI, to place the South African flag on the side-mirrors of their vehicles. Karen Valle, GM of MINI South Africa, talks to Bizcommunity.com about how the 6 Colours to Stand By campaign came about, and how it snowballed into one of the defining images of SA unity during this world cup.

FastFoward: The future of power

by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.

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