Knott-Craig Jr on the future of Mxit

Last week MXit was bought out by Alan Knott-Craig Jr’s World of Avatar – at a time when it faces its greatest challenges. He talks frankly about competing with BBM and WhatsApp – and more – with ARTHUR GOLDSTUCK.

Alan Knott-Craig Jnr builds an app business

Have you ever seen a Parrot AR.Drone? Alan Knott-Craig Jnr has one and he is happy to show it off, having it lift off as soon as we step into the still-deserted offices (one of three in Stellenbosch) of World of Avatar, his new mobile and media business venture. The Parrot AR.Drone is a toy quadricopter controlled via an iPhone, thanks to its on-board Wi-Fi system.

What makes it cool, in geek terms, other than the fact that you are flying something via an iPhone, is the live video feed from the quadricopter broadcasting to your screen. I joke about bosses flying these things through those vast open air offices checking up on employees. He has a laugh and relaxes a little.

Publishing’s maverick strikes again

Branko Brkic is South Africa’s best-known maverick publisher. He puts out the content every editor (and reader but not necessary advertiser) dreams of getting past the bean counters and corporate lawyers upstairs. He also loves throwing the publishing dice. It often brings him fame, less often fortune, but always sees him pushing the boundaries of modern publishing (and at least from a distance, sometimes, fiscal sense).

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