by Alistair Mokoena (@AlistairMokoena) In marketing and advertising circles there appears to be a great deal of confusion around the distinction between an insight and an observation. Possibly the difference between a sign and a symptom can help shed some light on understanding how an observation differs from an insight.
Search results for: Alistair King
The Switch: What contract law taught me about agency briefs
by Alistair Mokoena (@AlistairMokoena) It is my submission that applying contract law rules to advertising briefs would be of great benefit to the creative development process. If anything, they serve as a good barometer for what makes a good advertising brief.
New Draftfcb Joburg boss says the buck will stop with him
Recently it was announced that Draftfcb Johannesburg has appointed Alistair Mokoena as Managing Director of the agency. MarkLives caught up with Mokoena to chat to him about his management style, client/agency relationships and his business priorities at Draftfcb.
Draftfcb Johannesburg announces new Managing Director
by Herman Manson (@marklives) Draftfcb Johannesburg has announced the appointment of Alistair Mokoena as Managing Director of the agency. Mokoena comes from ABSA where he had served as head of Marketing at ABSA Retail & Business Bank.