by Paul Jacobson (@pauljacobson) It occurred to me that what most marketers are doing is analogous to what I did for years. I see the big contributor to my diabetes onset as being unrestrained consumption. In a sense, this is what marketers active on the social Web are doing too. They work in a fascinating and engaging space and often do so with little regard to the legal consequences of their campaigns.
Search results for: The Odd Number
DMMA board denies governance crisis
by Herman Manson. The DMMA earlier this year announced a new management structure that saw an elected exco replaced by an appointed steering committee. However, it had neglected to update its constitution, which requires a 75% vote in support by members, before doing so.
#MagLoveTop10: The worst magazine covers of 2012
by MediaSlut. It’s impossible for us to see all the covers published during 2012 so we’re sure that are worse covers out there.
Thorsten Heins interview Pt 2: Secrets of BlackBerry 10
In the second part of this interview, RIM CEO Thorsten Heins tells Arthur Goldstuck about competing with Apple, how the BlackBerry’s notorious freezes have been overcome, and reveals the company’s secret weapon.
The Gate Keeper: Chapter 16 (In which tactics are developed)
by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…
The intern fakes some hip hop and rural development numbers, and the board members are generally impressed…
The people want to overthrow the ad tracker
You have every reason to be paranoid about your privacy in a digital world, says Dominic White, a security consultant at SensePost and self-proclaimed ‘argumentative Catholic hacker geek’, known under the pseudonym ‘Singe’ online. White was a speaker at ITWeb’s Security Summit recently held in Sandton, where he discussed the politics and technology around online privacy.
Media24 Magazines restructures: end of line for well-known publisher brands
Media24 Magazines is set to restructure into five new business units, John Relihan, CEO of Media24 Magazines, has confirmed to Bizcommunity.com. This follows publication of an internal memo outlining details of the process leaked to the blog MediaSlutZA. Media24 Magazines is the largest magazine publisher in the country.
Phil Collins and the candy selling Gorilla
The rather conservative image of Cadbury’s Dairy Milk chocolate is getting an update with this new ad by Ogilvy Johannesburg featuring a neck-clicking, drum-playing primate.
King James gets Unconventional
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.