by Paul Jacobson (@pauljacobson) It occurred to me that what most marketers are doing is analogous to what I did for years. I see the big contributor to my diabetes onset as being unrestrained consumption. In a sense, this is what marketers active on the social Web are doing too. They work in a fascinating and engaging space and often do so with little regard to the legal consequences of their campaigns.
The Innovation, Media, Mobile and Outdoor Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity. See also SA Cannes Lions winners Day 1.
Cans, we are told, are more ‘can-venient’, because you can enjoy your Savanna anywhere.
by Bob Hoffman (@adcontrarian), San Francisco Bay Here at Ad Contrarian Worldwide Headquarters, one of our axioms is that there is no bigger sucker than a gullible marketer convinced he’s missing a trend.
We’re starting to think that the same can be said of the entire advertising industry.
Our industry has been desperately trying to convince itself that the web is a fabulous advertising medium. We share each others’ anecdotes about the handful of meager successes (amid the thousands of failures.) We go to conferences and listen to case histories that are two standard deviations from normal and try to convince ourselves that they are typical.
But we can’t erase the facts. And the facts are dismaying.
Click-through rates are abysmal. The odds of breaking through on YouTube are in the million-to-one range. Facebook is a big fat turd that seems to have a new ad scheme every week. QR codes are a cruel joke. Content and social media are sounding more like religion, and less like business.
And now we’re starting to get a peek at massive advertising frauds being perpetrated on the web.
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
by Louise Marsland’s (@Louise_Marsland) I’ve been attending Design Indaba conferences for eight years and while the speakers and the disciplines differ every year, there are always a couple of speakers that completely blow you away, either in their wonderful delivery, content or total inspiration.
The one thing I always take away with me is hope for the future. For my children, for our industry, for our planet and our very humanity.
The speakers at Design Indaba are carefully chosen to challenge conventional thinking, to push boundaries, to inspire.
I always tell people going for their first Indaba not to judge too quickly, to listen to speakers in fields that are not their own, to keep an open mind, not to make too many meetings at or outside the Indaba, but to immerse themselves in the experience. It will change the way you think about your own business and industry.
These are my best Design Indaba moments of 2013, the speakers who challenged me and inspired me…