by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.
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Masterclass Notes: All about media
by Johanna McDowell. The fourth masterclass for marketers, presented by Chris Botha of The Media Shop, covered an overview of media in South Africa; a comment upon media information in Africa; the future of media agencies; and how marketers should work with and get the best out of media agencies.
Masterclass Notes: Update on IP law and the CPA, plus social media and the law
by Johanna McDowell (@jomcdowell) It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law.
Masterclass Notes: Procurement — friend or foe?
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
Masterclass Notes: Getting the best out of your agencies
by Johanna McDowell (@jomcdowell) From a client perspective, non-delivery by the agency is a critical factor and the main reason for the end of a relationship.
R/GA in Cape Town by late 2015/early 2016
by Herman Manson (@marklives) A new R/GA office in Cape Town is definitely on the international ad agency’s roadmap but it is probably a late 2015/early 2016 endeavour. This is according to Barry Wacksman, global chief growth officer at R/GA.
WPP launches AKQA brand in South Africa
by MarkLives. WPP is launching AKQA in South Africa through the rebranding of Platform 5.
Quirk rebrands as Mirum, appoints new CEO
by Herman Manson. Quirk will rebrand as Mirum as of today, Tuesday, 1 November 2016.
Interview: A quick guide to successful pitching
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.