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        <title><![CDATA[ Marklives ]]></title>
        <link><![CDATA[ https://www.marklives.com/feed ]]></link>
        <description><![CDATA[ Independent industry news for marketing, advertising &#38; media execs ]]></description>
        <language>en</language>
        <pubDate>2026-10-16 22:25:54</pubDate>

                    <item>
                <title><![CDATA[#FutureSense: Robert Rose on why speed sands out marketing’s value]]></title>
                <link>https://www.marklives.com/article/44960-futuresense-robert-rose-on-why-speed-sands-out-marketings-value</link>
                <description><![CDATA[The worst thing a brand can publish is something nobody notices.]]></description>                
                <pubDate>15 October 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791800326.jpg</featuredImage>
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                    <item>
                <title><![CDATA[#OnTheRadar: Vodacom leaving Ogilvy for Publicis]]></title>
                <link>https://www.marklives.com/article/44964-ontheradar-vodacom-leaving-ogilvy-for-publicis</link>
                <description><![CDATA[Plus: New WPP Creative CEO, VML global CEO as Jon Cook moves on; Hollard refreshes brand; Warc Media’s latest global ad spend forecast; 2026 Loeries winners.]]></description>                
                <pubDate>15 October 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1792049050.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#ClicksnTricks: Trust me, I’m a creator]]></title>
                <link>https://www.marklives.com/article/44962-clicksntricks-trust-me-im-a-creator</link>
                <description><![CDATA[A decade on, writes Charlie Stewart, influencer marketing's become an increasingly important line on the marketing budget.]]></description>                
                <pubDate>15 October 2026</pubDate>
                <author>Charlie Stewart</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791810411.jpg</featuredImage>
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                    <item>
                <title><![CDATA[#ThisWeek on MarkLives MEDIA: CX, AI &amp; chatbots • #NextWeek: Empty chat box a design failure]]></title>
                <link>https://www.marklives.com/article/44966-thisweek-on-marklives-media-cx-ai-chatbots-nextweek-empty-chat-box-a-design-failure</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>15 October 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791793952.jpg</featuredImage>
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                <title><![CDATA[After IPG, Omnicom Advertising finds its shape in South Africa]]></title>
                <link>https://www.marklives.com/article/44949-after-ipg-omnicom-advertising-finds-its-shape-in-south-africa</link>
                <description><![CDATA[At the new structure’s centre is Omnicom Advertising South Africa. We find out more from Luca Gallarelli.]]></description>                
                <pubDate>08 October 2026</pubDate>
                <author>Herman Manson</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791274202.jpg</featuredImage>
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                    <item>
                <title><![CDATA[#WritersBlock: Too much info &amp; nowhere to put it]]></title>
                <link>https://www.marklives.com/article/44951-writersblock-too-much-info-nowhere-to-put-it</link>
                <description><![CDATA[The incoming material for marketers, writes Tiffany Markman, is particularly chaotic…]]></description>                
                <pubDate>08 October 2026</pubDate>
                <author>Tiffany Markman</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791202298.jpg</featuredImage>
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                <title><![CDATA[#OnTheRadar: FCB Africa, Meta Media merge to form Humantruth]]></title>
                <link>https://www.marklives.com/article/44953-ontheradar-fcb-africa-meta-media-merge-to-form-humantruth</link>
                <description><![CDATA[Plus Masoha to lead Humantruth, Himraj to succeed Bachmann at The Mediashop; Warc’s The Future of Strategy 2026; 2026 iPendoring finalists.]]></description>                
                <pubDate>08 October 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791293486.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Edison Media on luxury brands • #NextWeek: CX, AI &amp; chatbots]]></title>
                <link>https://www.marklives.com/article/44955-thisweek-on-marklives-media-edison-media-on-luxury-brands-nextweek-cx-ai-chatbots</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>08 October 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1791189518.png</featuredImage>
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                <title><![CDATA[The changing, more complex, role of creative directors]]></title>
                <link>https://www.marklives.com/article/44937-the-changing-more-complex-role-of-creative-directors</link>
                <description><![CDATA[As CDs become commercial all-rounders, the business of doing business grows more important.]]></description>                
                <pubDate>01 October 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790763215.jpg</featuredImage>
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                <title><![CDATA[#OnTheRadar: FoxP2 colleagues launch Room³ [EXCLUSIVE]]]></title>
                <link>https://www.marklives.com/article/44943-ontheradar-foxp2-colleagues-launch-room-exclusive</link>
                <description><![CDATA[Plus: New iPendoring chairperson; global body launches PRCA Africa Johannesburg Agency Forum.]]></description>                
                <pubDate>01 October 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790589095.jpg</featuredImage>
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                <title><![CDATA[#BurningPaper: The robot target market]]></title>
                <link>https://www.marklives.com/article/44939-burningpaper-the-robot-target-market</link>
                <description><![CDATA[Brands, writes Jarred Cinman, are now marketing to an entirely new audience.]]></description>                
                <pubDate>01 October 2026</pubDate>
                <author>Jarred Cinman</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790762483.jpg</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: The data behind doomscrolling • #NextWeek: Edison Media on luxury brands]]></title>
                <link>https://www.marklives.com/article/44944-thisweek-on-marklives-media-the-data-behind-doomscrolling-nextweek-edison-media-on-luxury-brands</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>01 October 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790586846.jpg</featuredImage>
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                <title><![CDATA[What CMOs really want from agencies]]></title>
                <link>https://www.marklives.com/article/44925-what-cmos-really-want-from-agencies</link>
                <description><![CDATA[MarkLives talks to marketers about how to build effective client-agency relationships in 2026.]]></description>                
                <pubDate>23 September 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790065225.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: An event worth remembering]]></title>
                <link>https://www.marklives.com/article/44929-themarkawards-2026-an-event-worth-remembering</link>
                <description><![CDATA[Energy, connection and camaraderie! Karen Winter has it all captured in the official photo gallery.]]></description>                
                <pubDate>23 September 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790064826.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: African Parks appoints VML SA]]></title>
                <link>https://www.marklives.com/article/44931-ontheradar-african-parks-appoints-vml-sa</link>
                <description><![CDATA[Plus five new clients for Flow Communications; FieldIQ, Growth Agency launch; new Warc, LinkedIn, Lions Advisory report on buyability; view the TMA 2026 gallery!]]></description>                
                <pubDate>23 September 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790082519.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Can OOH prove what it delivers? • #LastWeek: Idea saturation • #NextWeek: SA social media usage]]></title>
                <link>https://www.marklives.com/article/44932-thisweek-on-marklives-media-can-ooh-prove-what-it-delivers-lastweek-idea-saturation-nextweek-sa-social-media-usage</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>23 September 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1790064019.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: All the winners!]]></title>
                <link>https://www.marklives.com/article/44917-themarkawards-2026-all-the-winners</link>
                <description><![CDATA[South Africa’s standout agencies, brands and leaders were crowned on Saturday, 12 September 2026.]]></description>                
                <pubDate>14 September 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1789373271.png</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Winners showcase now live]]></title>
                <link>https://www.marklives.com/article/44919-themarkawards-2026-winners-showcase-now-live</link>
                <description><![CDATA[The work’s been judged, the winners recognised — now explore the thinking behind it all!]]></description>                
                <pubDate>14 September 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1789372152.png</featuredImage>
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                <title><![CDATA[The best agencies refuse to make creatives mind the margin]]></title>
                <link>https://www.marklives.com/article/44905-the-best-agencies-refuse-to-make-creatives-mind-the-margin</link>
                <description><![CDATA[Is commercial fluency an advantage or the price of entry? MarkLives finds out more.]]></description>                
                <pubDate>10 September 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1788788724.jpg</featuredImage>
            </item>
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                <title><![CDATA[#TheMarkAwards 2026: See you this Saturday!]]></title>
                <link>https://www.marklives.com/article/44909-themarkawards-2026-see-you-this-saturday</link>
                <description><![CDATA[The second edition of the awards takes place this weekend at La Roche Estate in the Franschhoek Wine Valley.]]></description>                
                <pubDate>10 September 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1789027670.png</featuredImage>
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