by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.
Search results for: privacy
Zeitgeist of Now: Privacy in today’s world & what it means for brands
by Jason Stewart. Less than a decade ago, privacy was easy to achieve — not so today.
Privacy Policy
MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential Who we are Our website address is: www.marklives.com Find our contact information here. Privacy policy Last updated: 21 June 2021 This privacy policy describes our policies and procedures on the collection, use and disclosure of your information when you use …
Tech Law: Has Facebook found the balance between targeted ads and privacy?
by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.
Tech Law: Publicity vs privacy — if you’re a marketer, you won’t like this column
by Paul Jacobson (@pauljacobson) A fairly subtle, and yet fundamental, shift has been underway for a few years now and it is likely to radically change digital marketing if it becomes the norm. This shift isn’t necessarily about users moving from one service to another (although this is indicative of the shift); it is more profound than that. As you may expect, this shift has do with privacy and, if you’re a marketer, you’re not going to like it.
Tech Law: Privacy — what do you expect?
by Paul Jacobson (@pauljacobson) We are conflicted about our privacy and, until we decide where to draw the line, those social networks, brands and government agencies are going to continue making decisions about what privacy means to us based on their clearer ideas about what works for them.
Tech Law: Is WHATSAPP violating your privacy rights?
by Paul Jacobson (@pauljacobson) he popular mobile and multi-platform messaging service, WhatsApp, was investigated recently by the Office of the Privacy Commissioner of Canada and the Dutch Data Protection Authority for apparent violations of Canadian and Dutch privacy laws. The investigation found a number of violations and the Canadian Privacy Commissioner released an update on 28 January 2013 reporting back on the violations which have since been addressed and those which remain unresolved.
Tech Law: Social media insight — Randi Zuckerberg and contextual privacy
by Paul Jacobson (@pauljacobson) One of the biggest ironies of the 2012 holiday season was Randi Zuckerberg’s family photo being tweeted by her sister’s Facebook friend, Callie Schweitzer, and the resulting privacy debate.
Tech Law: Changing privacy norms
by Paul Jacobson (@pauljacobson) In many respects, privacy and the social Web or antithetical notions. The social web, is by definition, requires degrees of publicity while conventional notions about privacy encourage secrecy. One of the fundamental shifts in privacy, as a concept, is what it has come to mean on the social Web. Many people, when they think about what privacy means to them, they think of privacy and secrecy and that greater privacy means less of their personal information is made available to the public on the Internet. This is not the dominant privacy model on the Web and this is, I believe, the source of considerable consternation.
#Directory: Marketing & advertising associations
We take a closer look at industry bodies for the marketing and advertising sectors.