by Arthur Goldstuck (@art2gee) We heard much about the Internet of Things and Big Data, but now it’s getting practical.
Search results for: internet of thing
Everything you need to know about Google Marketing Platform
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
Alastair Tempest on trust at the speed of the internet [interview]
by ORiSA. Alastair Tempest, Ecommerce Forum of Africa CEO, answers four big questions about online retail.
Clicks ’n Tricks: The internet’s greatest lies
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
Dear Radio: Radio awards a good thing
by Paulo Dias. In the early part of my career, there were no formal or regular award shows that recognised excellence in radio, judged by radio people and for radio people.
Clicks ’n Tricks: Internet censorship bill will break media, marketing
by Charlie Stewart. Beyond the horrifying impact the Film and Publications Amendment Bill will have on media, there are profound implications for the marketing industry.
Back2Basics: Things are what they used to be
by Mark Eardley. In B2B, things are what they used to be. Just listen to The Man.
The Adtagonist: A foolproof way to break the internet
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”?
#TheFutureByDesign: The future of internet advertising
a #TheFutureByDesign feature by Jarred Cinman on tracking important ‘net trends, as not doing so may leave a brand in the wilderness in years to come.
#TheFutureByDesign: IoT — everything connected
a Future By Design interview. It’s more than a buzzword — the Internet of Things (IoT) is going to change the way humans interact with their world in the next few years, and the effects will be far-reaching. For marketers, the question is: how can I use IoT to my brand’s best advantage? Simon Dingle gives some answers.