by Charlie Stewart. One glimmer of silver that’s giving me hope is that we may be close to finding a vaccine for the scourge that is fake news.
by MarkLives. Glen Bvuma, Samantha Watt, Larry Khumalo, Sam Swaine and Franco D’Onofrio each share something they believe their PR peers would benefit from reading.
by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.
by Emma King. Once the trust in us from media and the public is gone, our industry will soon follow.
by Charlie Stewart. While widely associated with politics, the spread of fake news has profound implications for brands.
by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s biggest digital platform deciding to behave like a newspaper.
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest in their journalists and the technology that will be required to actually make the consumer experience enjoyable.
by Emma King. Hot on the back of fake news, we now, by all accounts, have to deal with fake influencers.
by Bob Hoffman (@adcontrarian) On 17 June, we published a piece called The $7.5 Billion Ad Swindle. It was about the massive fraud that is being perpetrated on advertisers by criminality within the online advertising industry.
A new report by Solve Media indicates that the fraud is growing at an alarming rate. According to an Adweek piece last week, in just 3 months the size of the fraud has jumped to about $9.5 billion this year (by the way, kudos to Mike Shields of Adweek who won’t let this story go away.)
In the first quarter of 2013, Solve reports that the amount of suspicious web advertising traffic has risen from 43% to 46%. That means that 46% of the viewership reported by websites seems to be fraudulent. It is not people. It is computer programs (bots) pretending to be people to drive up the numbers and screw advertisers out of billions of dollars.