Charlie Stewart reviews The Social Dilemma, the latest social media takedown documentary on Netflix.
by Emma King. As PR and comms professionals, what does this mean for us? Lerato Tshabalala, Donald Kau and Libe Mohale respond.
by Emma King. Has the #VWDriveDry campaign achieved anything more substantial than talkability?
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
by Oresti Patricios. imagineNATION Alliance and Giant Films continue Ballantine’s content-driven campaign with a TVC featuring Black Motion.
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
by Sean McCoy (@TheRealMcCoyTRM) While the role and contribution of leadership is critical in internal branding, so too are the function and importance of the extended management team — and line management, very specifically.
by Colwyn Elder (@colwynelder) If you’ve never stopped to think about how green is your internet, you’re not alone. Besides, there’s an unwritten rule that says on-screen must be green, right? Not necessarily.
by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another is ‘a signature that validates something’ as in “the cashier would not cash the check without an endorsement”. This highlights for me how important endorsement is.
by Emma King (@EmmainSA) We know what a turmoil it is to train and upskill people, and we know how insecure clients feel when they constantly have to deal with new people, not to mention the financial (and emotional) burden of ongoing recruitment processes. So why aren’t we placing more focus on retaining good people?