#Transformers: A brave new remote-working world

by Charlie Mathews & Kyle de Waal. The big lesson that has come from covid-19 is how adaptable people are, and how transformation is critical to becoming #FutureFit.

#AgencyFocus: Abnormal — making brands purposely different

by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.

The CX-Files: Eat your own lunch — be brave & expand into the unknown

by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?

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