by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.
by Alistair Mackay. What do ball-point pens have to do with political commemoration?
By Al Mackay. SA cities are struggling to define their brands, pulled as they are between wanting to seem “world-class” and responsive to all who live in them.
by Alistair Mackay. Wouldn’t it be amazing if brands used the power of aspiration to encourage positive social change, as Castle Lager did with its ’90s ads?
by Alistair Mackay (@almackay) “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics — and brands — a huge amount of good.
by Alistair Mackay (@almackay) Helen Zille’s news last month that she would not be standing for re-election as the leader of the Democratic Alliance surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.
by Alistair Mackay (@almackay) Where do events such as #RhodesMustFall leave heritage brands? Mass protests, a social media storm and the occupation of the administration building have pushed UCT’s transformation record into the national spotlight, throwing up some interesting questions for these kind of brands.
by Alistair Mackay (@almackay) Frustrated commentators love to imply that voters are stupid, that most South Africans continue to vote for the ANC because they can’t understand politics, don’t know what’s in their own interests or are “uneducated”. David Ogilvy famously had to correct that line of thinking in marketing as well: “The consumer is not a moron, she is your wife.”
by Alistair Mackay (@almackay) Western Cape Premier Helen Zille created quite a social media stir recently when she took to the street outside of her official residence and started directing traffic. It makes you realise the power of gestures, grand and small, to tell a story and shift perceptions.
by Alistair Mackay (@almackay) How ruling parties in post-colonial democracies in Africa respond to their decline is one of the most important tests for a new democracy. Leading private-sector brands are put to the same test: do they respond to declining relevance by reinventing themselves or do they fail?