by Johanna McDowell. Here are some trends to look out for in the coming months.
Search results for: agencyScope South Africa
Masterclass Notes: Trends from agencyScope SA 2017 fieldwork
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.
Masterclass Notes: agencyScope 2016 SA — what marketers want
by Johanna McDowell. Here are 10 conclusions from agencyScope 2016 South Africa — the first-ever SCOPEN report for the country.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
Masterclass Notes: What marketers want in the new decade
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
#AgencyLeaders2018: Most-rated pitch consultant
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.