by Warren Moss. B2B organisations have been practicing ABM for a long time — but never in the kind of coordinated fashion that has recently shown such powerful results.
Search results for: account based marketing
Account-based marketing — the future of B2B sales?
by Warren Moss. There’s a new favourite kid on the block when it comes to B2B marketing tactics at your disposal.
#Directory: Marketing & advertising associations
We take a closer look at industry bodies for the marketing and advertising sectors.
An Accountant in Adland: The lockdown hangover [S2 E7]
by Siwe Lawrence. As much as our partying days are the thing of the past (for now), the glory days of certain ‘life’ hangovers have peaked.
Thinking B2B: B2B marketing in a recession
by Warren Moss. Every conversation I have with a CMO or marketing director lately concerns how a B2B business should be looking at marketing its product or service in the face of a recession.
An Accountant in Adland: ‘Showing up’ in a new era [S2 E2]
by Siwe Thusi. From the streets to the ether, the toyi-toying is now the sounds of ping notifications flooding in from hashtags in tweets and posts.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Always Learning: #Woke lessons on marketing to women
by Kirsten Dewar. Remember when Victoria’s Secret was on top of the world?
The Power Report: Marketing, plain language & the law
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.