Beverage company Pernod Ricard South Africa will officially relocate its Cape Town offices to Woodmead, Johannesburg, by 31 December this year, in a move set to enhance cohesion, collaboration and efficiencies, according to the company. All support roles to the sub-Saharan affiliates will be consolidated into Pernod Ricard SA, which will become the lead market […]
Pernod Ricard has awarded its Chivas Regal Scotch whisky account to Publicis Machine, its agency for The Glenlivet Whisky and Martell Cognac. “Our motivation behind the decision comes down to the successful partnership we’ve forged with the agency,” says Sibu Shangase, head of marketing for Pernod Ricard South Africa’s whisky portfolio. “Publicis Machine has managed […]
Pernod Ricard South Africa has appointed Dimitri Jansen as its new marketing director, following the departure of Charl Bassil to head up the global marketing of Absolut Vodka. Jansen has been with Pernod Ricard since 2000. Before taking up this position, he was the brand director for Absolut Elyx and GTR within the Absolut company. […]
Media agency PHD, a subsidiary of the Omnicom Media Group, has been appointed by Pernod Ricard South Africa to oversee the media strategy and buying. “We are absolutely thrilled to have won the Pernod Ricard SA account and we look forward to matching their enthusiasm and passion for their brands,” says Anne Dearnaley, PHD South […]
Full-service through-the-line agency, RAPT, has been awarded several brands in the Pernod Ricard portfolio, including the experiential and digital business for Ballantine’s Scotch Whisky and the through-the-line business for G.H. Mumm Champagne. While we have your attention, please would you consider taking out a MarkLives membership to help finance our operations? The covid-19 pandemic is […]
by MarkLives. This week we feature insight into Pernod Ricard SA’s 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.
by Herman Manson. In 1994, Pernod Ricard South Africa was a one-brand business. Today, the range is extensive.
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
Matrix Group’s first buy; new digital media agency; Justice Mukheli; Trace buys Okuhle; new Liberty payoff line; Mood agency; The Niche Guys; win tickets to virtual Brand Africa Summit. Matrix announces first agency investment Matrix Communication Group has acquired a majority stake in Integer\Hotspot, which counts companies such as BIC, Adcock Ingram, GSK, Pernod Ricard […]
by MarkLives. WPP is launching AKQA in South Africa through the rebranding of Platform 5.