by Marguerite Coetzee. In order to understand consumer behaviour on a deep and meaningful level, it requires an exploration of the underlying macro-sociological drivers and the micro-psychological needs.
by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
by Marguerite Coetzee. When it comes to advertising, packaging design and marketing-related practices, it is important to keep in mind how consumers might decipher the codes that we put out there.
by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.
by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand narratives.
by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.
by Tenielle Maris. Gender discrimination remains one such obstacle that continues to pervade the way in which consumers view not only themselves but also the rest of society.