by Wendy Shepherd. My creative director in my 30s knew the value many voices bring to the dubious art of advertising. There’s a troubling dearth of people who do.
by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.
by Mark Eardley. Enough! End the digital distraction and focus on B2B’s basics.
by Mark Eardley. Keep it concentrated, convincing and connected.
by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?
Advertising journalist Tony Koenderman just released the world’s biggest collection of quotations about advertising, published in book form, comprising 1 618 quotations from critical or admiring opinion leaders, humourists and some of the industry giants.
by Charlie Stewart. Recently, tone-deaf marketing has progressed beyond abject creative.