Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Search results for: A Profound Waste of Time
Cover Stories: APWOT, Cosmo, Curate, Gandalf’s Garden, TIME, New Yorker
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Media Design: Top 5 international mag covers 2018
by Shane de Lange. Many points from my last two columns are mirrored in this week’s selection of the best international print covers of 2018.
Media Design: 2018 in review
by Shane de Lange. In my analysis of the media design of 2018, I have two raves — xeno-modernism and real craft — and two rants — bad theft and anti-culture, and no low brow.
Back2Basics: Are top B2B marketers thought leaders? Maybe not
by Mark Eardley. CEOs are saying “I want profitable, sustainable sales” and it’s clear that even very senior marketers aren’t getting it.
Keith Rose — tribute by Graham Warsop
At Keith Rose’s memorial service in Cape Town earlier this week, Graham Warsop was one of the speakers.
Book Extract: Growing Greatness — Pepe Marais tells us his story
MarkLives is running five extracts from Pepe Marais’s first book, “Growing Greatness — A Journey Towards Personal and Business Mastery”, over the next few weeks. Here is the first.
Brands & Branding: Brand use transcending generations
by Snethemba Phakathi & Adrie le Roux. This case study seeks to explore how Sunlight Liquid has established and maintained brand loyalty among lower LSM groups.
Branded entertainment — the wood for the trees
by Marthinus van Loggerenberg. Good creative work comes from a good understanding of the discipline. How do you define branded entertainment?
Africa Dispatches: Elaine Rumboll on the power of play [interview]
by Mandy de Waal. This Master Lego Serious Play practitioner believes that industry is in the grips of a crisis of “overseriousness”.