BREAKING: FCB Africa rebrands as Nahana Communications

by MarkLives (@marklives) FCB Africa is rebranding to Nahana Communications Group. “Nahana” means to “think” or “imagine” in Sesotho.

The group consists of creative agencies Hellocomputer, McCann1886, HelloFCB+ and FCB Joburg; media agencies The MediaShop and Meta Media; content creator Fuelcontent; public relations consultancy Weber Shandwick; and a socioeconomic development arm, Nahana Foundation. Agencies are retaining their own independent structures, cultures and management teams but will work together where synergies exists. The communications group continues to headed by group CEO, Brett Morris.

“As a group, we believe that — using the power of creative thinking and imagination — we are able to help our people and our clients achieve extraordinary things and more than they ever thought possible,” says Morris in a statement published on the Nahana Communications Group website. “Sometimes ‘nahana’ is used to express a sense of disbelief, as if to say ‘I’ll believe it when I see it’ or ironically saying ‘can you imagine that?’. We like that. Because there will always be people who doubt the power of creative thinking and we love proving them wrong!”

Continues Morris, “Our ambition is to become a model for transformation by using all our resources and creativity to help build a sustainable economy for all South Africans. By being representative of the demographics of the country and creating an environment that is intentionally and deliberately inclusive, every single one of us will be able to meaningfully and authentically contribute to work that truly resonates with all South Africans.”