BA’s High Life comes to South Africa

by Herman Manson (@marklives) High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons – Comair’s previous inflight title, published by Media24. The contract was awarded to Omnicom-owned content marketing firm Cedar Communications UK and the first edition appeared 1 April 2012. Cedar is also the publisher of the UK edition of High Life... Read More